Job Description

We are seeking a results-oriented, energetic and strategic regional marketer who is willing to work tactically too. The candidate will report to our senior marketing manager (based in London) and be responsible for developing and implementing comprehensive brand and marketing strategies to drive awareness, engagement and loyalty within the region. Delivering impactful, lead-generating marketing campaigns across North America and LATAM will be a key measurement of success.

Euromonitor has clients in 110 countries and Americas offices in Chicago, Santiago, Sao Paolo and Mexico. You will collaborate closely with the country managers in LATAM, sales directors in Chicago to maximise marketing opportunities across developed and emerging markets You will also work closely with the global marketing and communication functions (brand, product press and events teams) and the APAC regional marketing manager.

This role requires a deep understanding of local market dynamics, brands’ behavior and the market research competitive landscape, as well as a strong passion for brand storytelling and creativity. You will take ownership of generating a consistent flow of marketing qualified sales leads, with the ability to experiment across all our marketing channels to identify new and better ways to drive awareness, consideration and engagement across the Americas. You’ll also be responsible for our client marketing initiatives, driving retention, upsell and cross-sell initiatives across the region.

As a senior member of the marketing team, the Regional Marketing Manager will also spend time working with the brand and product marketers to help create effective content and messaging, segmented by industry, region, client type and role/persona.

This role is being posted as a Part Time opportunity - potential schedule options can be discussed in process.

Key responsibilities

Strategy development: Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities. With localisation being a key to our success, being able to implement and orchestrate our regional and country marketing plans through compelling campaigns that attract new clients and engage our existing ones is essential.

Budget management : Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI.

Campaign planning and execution : Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales. Conceptualise and execute the campaigns across the prospect and customer lifecycle. Ensure the integrated marketing campaigns and initiatives work across various channels, including digital, social media, traditional media, events and sponsorships.

Market research and analysis : Leverage global content to develop a localised marketing program to grow engagement in the Americas. Stay abreast of industry trends, emerging technologies and best practices in brand management and marketing. Recommend innovative approaches to enhance brand visibility and relevance within the region. Conduct market research to understand customer needs, competitor activities and industry trends. Analyse performance data and adjust strategies accordingly.

Product positioning and messaging : Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace and address customer needs. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.

Brand management : Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels.

Performance analysis : Track, analyse and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement. Provide reports and insights to management. Use the insights to optimise marketing strategies and tactics.

Stakeholder management : Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies.

Requirements

· Good balance of personal initiative and a true team player, along with a positive, proactive and energetic approach to marketing and growth.

· A confident and articulate marketer with excellent and flexible communication, content and copywriting skills.

· Fluent written and spoken English.

· Thorough understanding of and experience with the marketing mix including segmentation, targeting and positioning.

· CRM management and marketing automation experience, ideally Salesforce and Marketo.

· Track record of working closely with sales teams to generate measurable leads.

· Proven experience (10+ years) in campaign management or a similar role.

· Excellent analytical skills with the ability to interpret data, generate insights and make data-driven decisions.

· Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels.

· Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

Benefits

Why work for Euromonitor?

Our values

• We act with integrity
• We are curious about the world
• We are stronger together
• We seek to empower
• We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer.

Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement:  Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

At Euromonitor International, we are committed to transparency and pay equity. Pursuant to Illinois law, we provide salary range and benefit info on all job postings based in our Chicago office. The salary for this role is $75,000. Alongside Salary, we offer a competitive benefits package, including health insurance options, 401k, paid time off, hybrid work set up, core hours and other perks to support a positive work environment.

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