Job Description

**Job Description** _This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits._ The **Marketing Enablement Lead** will serve as a key member of the Global Marketing Strategy & Enablement team, supporting implementation of a cross-tier go-to-market framework that positions General Motors as a leader in the customer shopping journey. This role will require you to integrate across the enterprise to build and drive a seamless, multi-faceted marketing approach applicable to all vehicle brands, as well as across marketing channels - media, CRM, site and social. The ideal candidate brings GM multi-channel marketing and operational implementation experience, excels in managing complex projects, and thrives in cross-functional environments. **Key Responsibilities include:** + Facilitate cross-functional teams in defining a cross-tier strategy framework that supports each functions objectives within an integrated marketing approach. + Identify operational requirements and considerations for implementation across marketing channels, collaborating with other functions. + Integrate the Tier 3 dealer perspective into the development process, leveraging dealer insight and experience across channels and systems. + Champion the strategic implementation of a cross-tier marketing framework for CRM and web applicable across vehicle brands and aligned to Tier 1. + Coordinate and manage cross-tier workstreams, identifying key components, interdependencies, and shared objectives across teams and tiers. + Drive planning across marketing technology and marketing science workstreams, identifying interdependencies and ensuring planning for shared objectives. + Build strong relationships across functions to ensure integration of cross-tier strategy within broader marketing goals. + Develop updates for senior leadership and dealer council groups to demonstrate progress and drive strategic decision making. **Required Qualifications:** + Bachelor's degree required. Preferred in Marketing, Business, or a related field. + 6+ years of experience in Marketing, CX, Media or project management. + Demonstrated ability to manage projects with multiple moving parts across functions. + Marketing expertise including website, dealer marketing, and marketing channel implementations (Web, CRM, Media, Social) + Experience leveraging marketing technology and data to drive marketing implementations, targeting and performance metrics + Knowledge of GM marketing operations and executions across Tier 1 and Tier 3 **Additional Job Description** **Skills** : + Strong collaboration and relationship-building with cross-functional teams. + Excellent organizational skills, with the ability to coordinate complex initiatives and share results across various levels. + Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes. + Comfort with ambiguity and ability to shift gears comfortably while being an agent for change. + Excellent communication, collaboration, and relationship-building skills to work effectively with internal and external partners. **Join Us** : At General Motors, we're not just transforming marketing; we're setting the pace for the industry. If you're ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you. **GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.** + \#LI-MO1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources ( . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company ( **Our Culture** **How we hire​​​​​​​ ( Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. **Explore our global location** **s** The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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Local area, Work from home, Relocation, H1b, Shift work,

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